Who is Hotjar built for?
Hotjar is a behaviour analytics tool that combines analysis of website user recordings, heatmaps, feedback polls, and surveys to help businesses better understand user behaviour and experience.
It is best suited for marketers, product managers, UX designers, and anyone involved in optimizing websites and web applications. It provides insights into how users navigate and interact with their digital products.
Interactive demo overview
Key Features:
- Heatmaps: Hotjar generates heatmaps that visualize user clicks, taps, and scrolling behavior on web pages, helping businesses understand which areas of their website attract the most attention and engagement.
- Session recordings: Hotjar records and replays user sessions, allowing businesses to see exactly how users navigate through their website and interact with different elements.
- Feedback polls: Hotjar enables businesses to create and deploy targeted feedback polls and surveys on their website to gather insights directly from users about their experience and preferences.
- User surveys: Hotjar provides tools for creating and deploying user surveys to collect feedback on specific aspects of the website or user experience, helping businesses identify areas for improvement.
- Conversion funnels: Hotjar tracks user journeys through conversion funnels, allowing businesses to identify drop-off points and optimize the user experience to improve conversion rates.
