Who is Microsoft Clarity built for?
Microsoft Clarity is a free, user-friendly web analytics tool that provides insights into how users interact with websites through features like session recordings, heatmaps, and frustration indicators.
It is designed to be accessible to everyone, regardless of technical expertise, and can be easily integrated into websites to help improve user experience and drive business growth.
Interactive demo overview
Key Features:
- Session replays: Microsoft Clarity records and replays user sessions on websites, allowing businesses to see exactly how users navigate through their site and interact with different elements.
- Heatmaps: Microsoft Clarity generates heatmaps that visualize user clicks, taps, and scrolling behavior on web pages, helping businesses identify areas of interest and user engagement.
- Insights: Microsoft Clarity provides insights into user behavior, including session duration, bounce rate, and pageviews, helping businesses understand how users interact with their website and identify opportunities for improvement.
- Performance metrics: Microsoft Clarity offers performance metrics such as page load times and responsiveness, allowing businesses to optimize their website for speed and usability.
- Privacy: Microsoft Clarity prioritizes user privacy and complies with privacy regulations by anonymizing and aggregating user data, ensuring that sensitive information is protected.
Get Started with Clarity
This section contains a collection of carefully curated interactive demos to help you get started with ease.
FAQs
Microsoft Clarity is a user behavior analytics tool that helps website owners understand how visitors interact with their sites. It provides insights into user clicks, movements, and engagement patterns through visual heatmaps and session recordings.
Clarity works by embedding a lightweight JavaScript code snippet into your website. As visitors browse your site, this code anonymously captures their interactions, such as clicks, scrolls, and mouse movements. The collected data is then sent to Microsoft's servers for processing and analysis.
Yes, Microsoft Clarity is completely free to use. There are no paid plans or limits on the number of sessions you can track.
Microsoft Clarity collects various types of user interaction data, including clicks, taps, scrolls, mouse movements, device information (e.g., screen size, operating system), and browser information. However, it does not collect any personally identifiable information (PII) or sensitive data.
To set up Microsoft Clarity, you need to create an account on the Microsoft Clarity website, obtain the tracking code snippet, and add it to your website's HTML code. The process is straightforward, and Microsoft provides detailed instructions on their website.
