Who is PostHog built for?
PostHog is an open-source product analytics platform that allows businesses to track user behaviour, analyze product usage data, and gain insights into how customers interact with their web and mobile applications.
It is best suited for product teams, developers, and companies that want a self-hosted, privacy-focused solution to understand their users' needs and optimize their products accordingly.
Interactive demo overview
Key Features:
- Event tracking: PostHog allows businesses to track user interactions with their digital products, such as clicks, page views, and feature usage.
- Feature flags: PostHog enables businesses to roll out new features gradually using feature flags, allowing them to test and iterate before fully launching features to all users.
- User cohorts: PostHog allows businesses to segment users into cohorts based on shared characteristics or behaviors, enabling targeted analysis and personalized experiences.
- Funnel analysis: PostHog provides funnel analysis tools to track user journeys through conversion funnels, helping businesses identify drop-off points and optimize the user experience.
- Retention analysis: PostHog offers retention analysis features to track user retention and engagement over time, allowing businesses to measure the impact of changes and optimizations on user retention.
