Who is Segment built for?
Segment is a customer data platform that collects, unifies, and routes customer data from various sources to different marketing, analytics, and data warehousing tools.
It is best suited for businesses that need to gather customer data from multiple touchpoints, create a comprehensive view of their customers, and seamlessly integrate that data with their existing tech stack for analysis, personalization, and decision-making.
Interactive demo overview
Key Features:
- Unified data collection: Segment collects customer data from various sources, including websites, mobile apps, and third-party tools, consolidating it into a unified customer profile.
- Data integration: Segment integrates with hundreds of third-party tools and services, allowing businesses to send customer data to their favorite tools for analysis, marketing, and personalization.
- Data governance: Segment provides tools for data governance, including data validation, deduplication, and privacy controls, ensuring that customer data is accurate, consistent, and compliant with regulations.
- Customer segmentation: Segment enables businesses to segment their customer base based on various criteria, such as behavior, demographics, and preferences, allowing for targeted marketing and personalization.
- Real-time data streaming: Segment offers real-time data streaming capabilities, allowing businesses to analyze and activate customer data in real time for personalized experiences and targeted campaigns.
FAQs
Segment is a customer data platform that helps businesses collect, unify, and route their customer data to hundreds of tools.
Segment provides SDKs and APIs that allow you to collect customer data from various sources, such as your website, mobile app, and server-side systems. It then lets you route that data to the tools you use for marketing, analytics, and more.
Segment's key benefits include a unified view of your customer data, simplified data integration, improved data quality, and the ability to scale your marketing and analytics stack more effectively.
Segment offers a free plan for small businesses, as well as paid plans starting at $120 per month for larger organizations.
Segment can collect a wide range of customer data, including page views, user actions, purchases, and more. It supports data collection from web, mobile, and server-side sources.
