Who is Tag Manager built for?
Google Tag Manager allows users to manage and deploy tracking tags on websites and mobile apps without requiring manual code changes.
It is best suited for businesses and digital marketers who need to track website interactions, monitor user behaviour, and optimize marketing efforts, particularly those who are familiar with Google Analytics and require a more streamlined approach to managing tracking codes.
Interactive demo overview
Key Features:
- Tag Management: Google Tag Manager allows users to manage and deploy tracking tags for various analytics, advertising, and marketing platforms, including Google Analytics, Google Ads, Facebook Pixel, and more.
- Version Control: Google Tag Manager offers version control features that allow users to create and manage multiple versions of their tags, ensuring that changes can be tested and deployed safely without impacting the live site.
- Trigger Rules: Google Tag Manager provides trigger rules that enable users to specify conditions for when tags should fire, such as page views, clicks, form submissions, and other user interactions, ensuring that tags are deployed accurately and efficiently.
- Built-in Templates: Google Tag Manager offers a library of built-in tag templates for popular tracking tools and platforms, making it easy for users to set up and deploy tags without the need for custom code.
- Integration: Google Tag Manager integrates seamlessly with Google Analytics, Google Ads, and other Google products, as well as third-party analytics and marketing platforms, allowing users to centralize their tag management and streamline their data collection process.
FAQs
Google Tag Manager works by allowing you to create "tags" that represent the different tracking and marketing code you want to use on your website. You can then manage and deploy these tags through the GTM interface, without having to directly edit the website code.
The main benefits of using Google Tag Manager include improved agility, reduced technical debt, and enhanced data reliability. GTM allows marketers to quickly update tags without involving developers, and it provides a centralized platform for managing all your marketing and tracking code.
Yes, Google Tag Manager is a free tool provided by Google. There is no cost to use the core GTM functionality, though some advanced features or integrations may have associated fees.
To get started with Google Tag Manager, you'll need to create a GTM account and container. From there, you can start adding tags, triggers, and variables to your container, and publish the changes to your website. Google provides extensive documentation and resources to help users get set up and learn how to use the tool effectively.
